Why You Should Care About SEO—Even If You’re Not a Tech Person
If you’ve ever felt like “SEO” is just a buzzword tossed around by marketers and Google gurus, you’re not alone. It can feel overwhelming, overly technical, or even irrelevant—especially if your business thrives on word-of-mouth, referrals, or local foot traffic.
But here’s the truth: If you have a website, you need SEO.
And if you want people to find your website? You really need it.
Let’s break it down in simple terms—no jargon, no fluff, just the real reason SEO matters (and how it can work for you).
🌱 What Is SEO, Really?
SEO stands for Search Engine Optimization. It’s the process of making your website easier to find on search engines like Google. The better your SEO, the more likely your site is to show up when someone searches for something related to your business.
Think of it this way: SEO is how you show up when someone types “best preschool in Gorham,” “custom cake shop near me,” or “how to choose a financial advisor.”
If your site isn’t optimized, you might not appear on the first page of search results—and let’s be honest, how often do you click to page 2?
🔍 Why SEO Matters—Even If You’re Small or Local
Some business owners think SEO is only for big companies. It’s not. In fact, SEO levels the playing field.
Here’s why it matters:
People use search engines like Google, Bing, and Yahoo to make decisions. Whether it’s booking a service, choosing a school, or buying a product—your potential customers are searching online.
Your competitors are optimizing. If you’re not showing up in search, someone else is.
You own it. Unlike social media, you control your website. SEO gives you long-term visibility without depending on algorithms or ad spend.
💡 What Happens When You Ignore SEO?
If you rely only on social media or word-of-mouth, you’re missing out on:
New customers who are actively searching
Opportunities to build credibility and trust
The long-term value of organic (free!) traffic to your site
You could have the best product or service in town—but if no one can find you online, you’re leaving money and impact on the table.
🚀 What Happens When You Invest in SEO?
When done right, SEO:
Brings the right people to your site
Builds trust through content, structure, and speed
Works 24/7, helping you show up while you sleep
You don’t need to “game the system.” Good SEO is about creating helpful, relevant, trustworthy content—and making sure your site is structured in a way that both people and search engines can understand.
✨ The Bottom Line
You don’t need to be a tech expert or marketing pro to benefit from SEO. You just need to understand that it’s not optional anymore—it’s essential. It’s how people find you. It’s how you build trust. And it’s one of the most powerful tools for growing your business in a sustainable, scalable way.
Ready to Show Up?
If you're tired of being invisible online—or you’re not even sure where to start—I can help.
From website audits to strategic keyword planning to content that converts, I work with businesses and creatives to take the guesswork out of SEO and build digital foundations that grow with them.