I’m a seasoned Marketing Program Manager & Digital Strategist with a passion for user experience, brand storytelling, & helping businesses grow with intention.
In my work, I bring a detail-oriented, user-focused approach rooted in efficiency and clarity. I thrive in ambiguity, using it as a chance to create structure and polish. I’m passionate about organization, clear communication, and building processes that lead to meaningful, lasting impact.
Amazon Web Services
2022 – Current
In my current role, I lead the development and optimization of website strategies, driving growth and enhancing user experiences across global conference sites. By leveraging user data and market insights, I helped achieve 99% of our revenue target three weeks ahead of schedule, while increasing unique visits by 45% and contributing to $41.9 million in annual sales. I implemented a post-event strategy that boosted site traffic by 47%, reaching 5.5 million visits. I also improved site architecture for high-traffic conference sites, enhancing user engagement, and conversion rates. By streamlining project management with Critical Path Method (CPM) and KPI dashboards, I improved communication and efficiency. Additionally, I’ve fostered strategic partnerships to increase content inclusivity and led efforts to optimize workflows and site improvements across teams.
Amazon
2015 – 2022
In my previous role, I led the execution of over ten large-scale events annually for 2,000+ Amazon employees in Boston, increasing participation by 50%. I quickly adapted during the COVID-19 pandemic, delivering nine virtual events to sustain employee engagement and moral. I championed the Bar Raiser program, boosting participation by 86% and supporting a 55% annual growth rate. Additionally, I managed site operations across five Boston locations, collaborating with senior leadership to set growth objectives and improve campus operations. I worked with GREF Events to expand support to AMER sites and served as the liaison between Amazon Corporate Public Relations and Boston offices to enhance visibility for community and culture initiatives. My program management included developing agendas, leading meetings, and tracking data to inform key decisions.
Curiosity, Creativity & Connection
My life is rooted in creativity, empathy, and a deep desire to make things better—for users, for clients, and for communities. I grew up in a small town in Maine with three handicapped brothers, and that shaped my commitment to inclusion and accessibility in everything I do.
I briefly studied songwriting at Berklee College of Music, and while my creative work has evolved into essays, poetry, and digital storytelling, the heart of it remains the same: understanding people and telling stories that resonate. I’m also an avid reader, a curious learner, and a big believer in growth through experimentation—even when it means realizing pottery just isn’t your thing.
In everything I do—from optimizing a brand’s digital presence to exploring creative expression—I lead with curiosity, clarity, and compassion.
In my next role or client engagement, I’m seeking the opportunity to act as a strategic partner within a forward-thinking marketing or design-driven organization. I bring a blend of marketing expertise, product thinking, and program management to help brands clarify their identity, align cross-functional teams, and scale with purpose.
Whether it’s within an internal corporate team or working directly with small businesses, I thrive at the intersection of strategy and execution—improving processes, optimizing digital experiences, and ensuring initiatives are aligned with both business goals and user needs.
I’m especially passionate about driving collaboration between Product, Engineering, Design, and Marketing to create systems and workflows that unlock creativity and deliver measurable results. From leading website optimization projects and shaping brand positioning to implementing scalable tools and streamlining team operations, I’m eager to deliver programs that fuel both efficiency and growth.
What People are Saying
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I worked with Carrie on four lucrative event website launches at AWS where she led every meeting with empathy and appreciation for her peers. Her data driven insights and collectiveness helped drive business decisions forward without sacrificing the quality of our websites. And as a result, she’s earned the trust of many stakeholders across our organization. I have a deep appreciation for her mentorship at AWS. If you need a strategic thinker with proven results to drive your program or vision forward, look no further.
Program Manager, AWS
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I had the joy of working with Carrie for several years at AWS, and I can confidently say that her exceptional ability to simplify complex situations and her commitment to partnership are truly remarkable. What sets Carrie apart is her proactive approach to problem-solving and her outstanding communication skills while fostering positive relationships with all stakeholders. I witnessed firsthand how she consistently went above and beyond in exploring solutions for our team's projects, never settling for the first answer but rather investigating all possible options to deliver optimal results. Her ability to provide consistent, transparent updates kept everyone informed and aligned, demonstrating both her professionalism and dedication to excellence. Carrie's leadership in stakeholder management is exemplified by her ability to stay multiple steps ahead of requests, anticipating needs before they arise. Her proactive outreach and thorough follow-through made a lasting impact on our team's efficiency and external stakeholder satisfaction. She's especially skilled at transforming complex requests into actionable solutions, and has a remarkable way of making every stakeholder feel supported and valued. Any organization would be fortunate to have Carrie as part of their team. Her commitment to excellence in customer service and project management makes her an invaluable asset.
Senior Event Program Manager at Amazon Web Services
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Working with Carrie has been a transformative experience for my business. From day one, she brought strategic insight, clarity, and hands-on expertise that helped bring my vision to life. Carrie not only guided me through sustainable growth strategies, she also played a pivotal role in shaping my brand identity. She enhanced the content on our website to clearly communicate the value of our programs to both prospective and current families—ensuring they immediately understand what their children will gain. Within just the first two weeks, she optimized our metadata, significantly improving our search visibility. She also connected us with essential tools like Google Analytics and Google Search Console, setting us up for long-term success. I’m incredibly grateful for her partnership and can’t recommend her highly enough.
Founder - House of Parker Preschool